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I realize now that I must be reaching dangerous levels of geekiness; I find myself mentally adding the word pwnage, complete with the deliberate typographical error and associated change in enunciation, every time I see the brand name PURE. I really wish I was joking.

Now I have got that out into the open I would like to introduce the PURE i-10 iPhone Dock which took me all of approximately half an hour to form a positive opinion of.

There are few products you can pick up and immediately form enough of an opinion of to warrant bashing out a review the same day. Keyboards are a good example, particularly because one can simultaneously use them and write about them. The PURE i-10 iPhone Dock is another example. The moment I removed it from its packaging this very morning, witnessed its minimalist form with a gentle nod to the iPhone/ipod Touch design aesthetic and felt its quality reassuring weight I knew it was going to be a good, solid product and further testing proved that I was not far wrong.

Of course, I felt the same when I plucked the Arcam rDock from its packaging but it’s important to note that, whilst the rDock sits at a lofty $200, the PURE i-10 is a paltry $60

In line with its price the PURE i-10 iPhone Dock makes no far reaching, lofty claims to superior audio quality and, like many iPhone Docks, boasts only an analogue audio output so the audio quality is only as good as the DAC on the iPod/iPhone itself